Every Brand has Assets
Worth Protecting.
Most founders don’t know what all of them are.
What We Handle
Watson & Young Law handles the full spectrum of brand protection, trademark strategy, IP counsel, contracts, and litigation, for founders who’ve built something the industry is paying attention to.
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Before you fall in love with a name, we make sure it's actually yours to use.
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We help you figure out exactly what to protect, when to protect it, and how to build a brand that's hard to copy and easy to defend.
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We handle your USPTO filing from start to finish, so you're not guessing your way through a process that has real consequences if done wrong.
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We keep watch so you don't have to. If someone starts using something too close to your brand, you'll know about it early enough to do something.
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As your brand grows, we keep your trademark portfolio organized, renewed, and airtight so nothing slips through the cracks.
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Your original work deserves protection. We register it with the U.S. Copyright Office so you have the legal standing to enforce it if someone crosses a line.
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When someone's infringing on your brand, we put them on notice with a letter that's strategic, firm, and designed to get results without unnecessary escalation.
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If a competitor is trying to register something too close to your brand, we can challenge it at the USPTO before it becomes their legal right.
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Already-registered marks can still be challenged. If one is standing in your way, we can file to have it removed.
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Got a rejection from the USPTO? We respond with a well-reasoned argument that gives your application the best chance of moving forward.
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If someone registered a domain to profit off your brand name, we pursue the legal channels to take it back.
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Buying, selling, or restructuring? We make sure your trademark ownership transfers correctly so there are no gaps in your protection.
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Ready to take your brand global? We manage trademark filings in the markets that matter most to your business.
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We structure licensing deals that let you grow and collaborate while keeping control of your brand and how it's used.
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Think of us as your on-call legal team. We handle the contracts, disputes, and IP questions that come up as you run and grow your business.
When ELLE Magazine came for our client’s trademark, we were ready.
ELLE opposed a client’s application citing logo similarity. What they didn’t account for was that Watson & Young had already anticipated every possible challenge before filing.
The result? The dispute ended in court. The settlement ruled in our client’s favor. Their brand identity remained intact.
The Watson & Young P.E.A.C.E. Method is the reason 99.3% of our trademark filings succeed, a rate unmatched in the industry.
Who We Serve
We partner with founders and growing brands across a range of industries who are ready to protect what they’ve built. Whether you’re launching something new or scaling an established brand, our team provides the legal protection and strategic guidance needed to move forward with confidence.
Educators & Thought Leaders Brands
Wellness Brands
Health & Medical Professionals
Personal & Lifestyle Brands
Coaches & Consultants
Lawyers & Professional Services
Beauty & Skincare Brands
Fashion & Apparel Brands
Influencers & Celebrity Brands
E-Commerce Brands
Food & Beverage Brands
Zara Watson-Young
& Sean Young
With nearly a decade of experience in trademark law, IP litigation, and brand protection, including wins against some of the most recognizable names in the world, their work is designed to hold up as brands scale.
They don’t just protect what you’ve built. They protect where you’re going.
Our Services
Gap Inc. expected a retreat.
We gave them a reality check.
When Gap Inc.’s legal team contacted our client, a personal development brand, demanding action over her trademark, we pushed back.
Our position was simple: a clothing retailer and a life coaching brand serve entirely different markets. There’s no overlap in goods or services, and no reasonable consumer would confuse the two.
We negotiated directly with Gap’s counsel and secured a favorable outcome. Our client kept their brand and their trademark application, without stepping back an inch.
This is what protection actually looks like.
A legal partner who’s already thinking about preparing for what could go wrong, so you never have to.