Welcome to a Streamlined &
Simple Trademark Experience
From award-winning, experienced attorneys who put your brand & peace of mind first
Welcome to a streamlined & simple trademark experience.
A Boutique Trademark Law Firm Dedicated to Protection and
Brand Security for your Business
Based in New York, serving luxury fashion and beauty brands across the world
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A Free Gift Because
Knowledge Is Power Protection
Get our 5-minute breakdown of what the ™ and ® symbols mean for your brand.
Why Trademark?
Establishing true reputability in the digital space is critical.
Because the online fashion, beauty, and wellness industries are so highly unregulated, they can be a figurative breeding ground for copycats who will unapologetically infringe on your brand. Your hard work deserves to be secured and protected.
By Holistically Trademarking Your Brand Through Trusted Experts:
- You shield yourself from potential infringement and the hefty costs that come along with it.
- Consumers in your space can confidently invest in your products and services knowing that they are buying from a legitimate brand.
- You gain complete ownership over what you’ve built.
- You possess exclusive rights to your brand elements and any accompanying identifiers you use in the public domain, such as your website domain name and social media handles.
- You save thousands of dollars and countless hours of stress and guesswork attempting to DIY your trademark application.
Are You Legally Protected?
Take our one-minute quiz to determine the right legal solution to protect your fashion, beauty, and wellness business and brand.
How To Trademark Your Brand Faster
Get our FREE 3-step guide to more successful trademark applications
Our Trademark Process
Our trademark process is comprised of five streamlined milestones:
1. Research
We deep-dive into federal and state databases, social media, and the web to uncover any issues with your trademarks.
2. The Results
We draft a detailed document, called a Recommendation Report, laying out the results of our findings.
3. The Filing
We collect everything needed to submit your application and send it off, so you don’t have to worry that anything is missing.
4. The Communication
It takes up to eight months for a USPTO attorney to review your application. We’ll handle all emails, phone calls, and communication so you don’t have to worry about any of it.
5. The Seal of Approval
We’ll arrange the final Mailing of your Trademark Registration Certificate to your business address and include your very own manual on the care and keeping of your active trademark registration.
4. The Communication
It takes up to eight months for a USPTO attorney to review your application. We’ll handle all emails, phone calls, and communication so you don’t have to worry about any of it.
5. The Seal of Approval
We’ll arrange the final Mailing of your Trademark Registration Certificate to your business address and include your very own manual on the care and keeping of your active trademark registration.
Meet Your Trademark Team
Award Winning Attorneys
&
Creative Problem Solvers
When it comes to truly OWNING YOUR BRAND, you deserve PEACE OF MIND. Meet the modern legal team that provides a successful and transparent trademark process.
Brands We’ve Trademarked
Kind Words
Kind Words
Hear from seasoned business owners in the fashion, beauty, and wellness industries who successfully secured trademarks.
“From consultation to filing and receiving our results, Watson & Young made the entire process seamless.
The team was proactive in their communication, keeping us informed at every turn. They were professional, enthusiastic, patient, and knowledgeable. Watson & Young removed the guess work and provided us with service that left us feeling empowered. We couldn’t have asked for a better team to guide us through this tedious process. Without Watson & Young, we couldn’t have successfully filed our trademark. There aren’t enough words to describe Watson & Young’s outstanding work, and we’d recommend them to all entrepreneurs looking to trademark their brands!”
“Zara is an amazing attorney. She understands the nuances of being a small business owner and handles each issue with intense attention to detail. Zara made sure we knew every step of a very long and intense trademark registration process. Zara made sure the lines of communication were always open and we knew every step of a very long and intense process. Zara is phenomenal and we will be working with her again!”
”Zara and her team were amazing to work with. From our initial conversation I knew my case would be in good hands. As a business owner it was important that I find someone who understood the importance of protecting the integrity of my brand; Zara took the time to ensure that I understood each step, honestly answered all my questions, was very attentive and kept up our communication through the entire process. I knew I could rely on her to successfully negotiate the terms and conditions of my case. Overall, Zara and her team were terrific at assisting me and went above and beyond to make sure that I was satisfied with their services”
“Zara and her team are professional, attentive, and do a great job at walking you through the entire trademark registration process. I am very happy to have my registered trademark and can’t thank Zara enough for her great work. If you’re a business owner and are looking to protect your brand, look no further!”
“After going through this process, I can honestly say that there is no way I could have done it successfully without Zara. She is not only thorough, organized, and extremely knowledgeable about every in and out of trademark law, but she is deeply supportive, thoughtful, and compassionate. If things were difficult on her end, I would never know it, because Zara made me feel like my trademark process was the only thing she was working on. Never perturbed by a question and always available when I needed her, it is clear to me that Zara does her absolute best for every client. Plus, she was incredibly transparent about the cost, timeline, and logistics of the process. Kindness + Honesty + Skills = the perfect Trademark Attorney. Honestly, I cannot recommend Zara enough.”
“Working with Zara and her team throughout the trademark registration process was amazing. She is completely knowledgeable and communicates effectively. She works hard to understand the client’s needs and concerns and answered all of my questions as only an expert can. I highly recommend working with Zara!”
Clients Featured In
