Every Brand has Assets
Worth Protecting.

Most founders don’t know what all of them are.

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What We Handle

Watson & Young Law handles the full spectrum of brand protection, trademark strategy, IP counsel, contracts, and litigation, for founders who’ve built something the industry is paying attention to.

Trademark Oppositions

Trademark Cancellations

Cease and Desist Enforcement

Trademark Registration

Trademark Strategy

Trademark Clearance

Trademark Office Actions

Trademark Monitoring Services

Trademark Portfolio Management

Trademark Assignments

International Trademark Registration

Licensing & Collaboration Agreements

Cyber Squatting & Domain Disputes

Fractional General Counsel Services

Contract Drafting & Review

Copyright Registration

Zara Watson Young, Award Winning IP & Trademark Attorney NYC

When ELLE Magazine came for our client’s trademark, we were ready.

ELLE opposed a client’s application citing logo similarity. What they didn’t account for was that Watson & Young had already anticipated every possible challenge before filing.

The result? The dispute ended in court. The settlement ruled in our client’s favor. Their brand identity remained intact.

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The Watson & Young P.E.A.C.E. Method is the reason 99.3% of our trademark filings succeed, a rate unmatched in the industry.

  • PLAN

    We build a filing strategy around where your brand is going, not just where it is today.

  • EXAMINE

    We search everywhere. Federal databases, state records, social platforms, the web.

  • ASSESS

    We present every finding in a clear Recommendation Report and walk you through it.

  • CHOOSE

    We select the right classifications to give your application the best possible chance.

  • EXECUTE

    We handle everything. Every form, every deadline, and every communication

Who We Serve

We partner with founders and growing brands across a range of industries who are ready to protect what they’ve built. Whether you’re launching something new or scaling an established brand, our team provides the legal protection and strategic guidance needed to move forward with confidence.

Educators & Thought Leaders Brands

Wellness Brands

Health & Medical Professionals

Personal & Lifestyle Brands

Coaches & Consultants

Lawyers & Professional Services

Beauty & Skincare Brands

Fashion & Apparel Brands

Influencers & Celebrity Brands

E-Commerce Brands

Food & Beverage Brands

Zara Watson-Young
& Sean Young

With nearly a decade of experience in trademark law, IP litigation, and brand protection, including wins against some of the most recognizable names in the world, their work is designed to hold up as brands scale.

They don’t just protect what you’ve built. They protect where you’re going.

Our Services

Co-Founders, Zara Watson-Young & Sean Young NYC IP & Trademark Attorneys

When Gap Inc.’s legal team contacted our client, a personal development brand, demanding action over her trademark, we pushed back.

Our position was simple: a clothing retailer and a life coaching brand serve entirely different markets. There’s no overlap in goods or services, and no reasonable consumer would confuse the two.

We negotiated directly with Gap’s counsel and secured a favorable outcome. Our client kept their brand and their trademark application, without stepping back an inch.

Gap Inc. expected a retreat.
We gave them a reality check.

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  • STACY PAHL

    Team Watson and Young is a true life-saver and a serious competitive advantage for any entrepreneur or brand builder. Zara and Sean bring a rare blend of professionalism, strategic intelligence, and deep expertise in branding and trademark law.

  • ROSIE'S ASSISTANT

    I had the pleasure of working with Zara from Watson & Young, and I count be more impressed. She is extremely professional knowledgeable and genuinely passionate about what she does. Zara took the time to explain every step of the trademark process clearly and answered all of my questions right away.

  • BROOKE YANTZI

    Watson and Young was an incredible experience. From start to finish they led the way to getting the Trademark for my dance company and I am forever grateful. They communicated so well, made it very clear and easy for me to take the steps and my trademark was approved in 9 months! Very professional. Thank you!

  • GLORIA OF BETTER EYESIGHT

    I appreciate very much the high level of attention to detail that Watson & Young provided when filing for two business trademarks. Their professionalism and expertise is unparalleled. I have worked with numerous attorneys over the years, and this level of quality is rare, to say the least. They were able to secure a trademark which I had tried unsuccessfully to obtain 35 years earlier.

  • SHONELLE COLLINS

    After doing much research and speaking with a few other lawyers, I didn’t feel I had found the right person to help me with my brand until I met Zara. During our meetings, Zara truly put me at ease and made me feel supported! She is super professional — knowledgeable, organized, detail-oriented, honest, and responsive.

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This is what protection actually looks like.

A legal partner who’s already thinking about preparing for what could go wrong, so you never have to.

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