Let's Get You Legally Protected!


I’m more than a trademark attorney — I help coaches, practitioners, and online business owners protect and scale their businesses. My proven six-step proprietary method ensures that you own the legal rights to the products and services that you’ve spent so much time and money building.


Choose just the services you need, or build an all-inclusive package

Own the legal rights to your mark. I represent clients in all 50 US states and territories. I not only file your trademark application, but unlike most law firms, I handle the entire 8-18 month registration process for you, including drafting responses to Office Actions. I work with you until the end to make sure that your trademark is registered!

If you only want to make sure that the name you'd like to trademark is available for registration, I run a full comprehensive search and provide you with a report detailing the results.

Establish your business entity and protect your trademark all at the same time. We will work together to form your entity, get your Tax ID set up with the IRS, and we will file your trademark application with the USPTO.

Protect yourself with a bulletproof, easy-to use, and DIY contract template that has been drafted by me, a licensed attorney! My contract template shop contains over 35 industry specific contract templates. If you're looking for a more customized agreement, we can discuss this too!


"What I knew about Trademarking: It is necessary if you want to grow your own business. What I did not know: It is a nearly year-long process of back and forth with USTPO attorneys, other businesses, revisions, and check-ins. After going through this process, I can honestly say that there is no way I could have done it successfully without Zara. She is not only thorough, organized, and extremely knowledgeable about every in and out of trademark law, but she is deeply supportive, thoughtful, and compassionate. If things were difficult on her end, I would never know it, because Zara made me feel like my trademark process was the only thing she was working on. Never perturbed by a question and always available when I needed her, it is clear to me that Zara does her absolute best for every client. Plus, she was incredibly transparent about the cost, timeline, and logistics of the process. Kindness + Honesty + Skills = the perfect Trademark Attorney. Honestly, I cannot recommend Zara enough."

Damia December

Founder of Healme.NYC


First, I listen.

I’ll start with an honest chat with you to understand where you are in your business, the brand and business that you're trying to build, and your current legal needs.  

Then, I learn.

Together, we'll go over the particular mark(s) you'd like to protect, any additional legal processes you need to take prior to registration, the trademark registration process, and my six-step proprietary process.  

Lastly, We Lead

What I learn sets the foundation for our game plan to protect your business and we outline our next steps.


I’m Zara Watson.

I’m an award-winning intellectual property attorney, consultant and speaker, a total nerd when it comes to trademark law. My obsession is helping practitioners, coaches, and online business owners legally protect their passions and build their dream businesses, so they can leave their 9-5 jobs making a living doing what they truly love.

Over the past 2.5 years, I have helped hundreds of busy professionals across all 50 states start, scale, and leverage their businesses…… you are absolutely in the right place! 

Let's talk!

Discover The Steps You Need To Take To Protect Your Brand.

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