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MARKETING

New York Trademark Attorney

What’s The Cost If You Don’t Trademark Your Brand’s Name?

What’s the cost if you don’t trademark your brand’s name? If you’re starting up a business, this has likely crossed your mind as you’ve juggled the many foundational elements involved in starting strong. Getting your brand out into the world requires a certain amount of elbow grease and calculated finesse—every task involved will get prioritized …

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Why You Should Register Your Trademark Before Advertising Your Brand

Written By: Cara O’Hanlon Edited By: Zara Watson, Esq. Advertising campaigns are crucial to spread awareness about your business and attract potential customers. However, marketing your products and services can also come with the risk of trademark liability. Companies are always looking out for possible trademark infringement. If anyone claims that you are infringing on …

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Brand Collaborations & Contracts – What You Need To Know

I often hear from many content creators or influencers about their concerns in understanding and entering into contracts with Brands. I don’t blame them, reading certain contractual provisions can seem like you’re reading a different language. The truth is unless you’ve gone to law school, then reading contracts and knowing the various nuances in your …

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