Author name: Cara O'Hanlon

New York Trademark Attorney

What Should A Business Trademark?

What should a business trademark? Essentially anything commercial that’s part of your brand, think your business name, course titles, logo, and tagline or slogan. Any labeling that’s foundational to your brand and offerings, separating your from your competition. Created by the U.S. government in the 40’s, trademarks are the government’s way of protecting both businesses …

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